Canva poster created by me

This week I discovered Canva and created a poster using it. While creating this poster on my hometown, Victoria BC, I found Canva very easy to use. Once I made an account, I could choose from templates for my poster and edit/design it as I liked. Although I did not design an informative educational poster, I still followed the 8 basic principles of design: alignment, hierarchy, contrast, repetition, proximity, balance, colour, and space. I particularly found colour and spacing extremely important while creating my poster. As my “customer segment” would be adventurous people who live in Victoria or tourists who are visiting, I ensured to include photos as well as “bright and happy” colours to catch the viewers eye. I feel by using the template that I did, it was easy to read and follow. By choosing a white background with blue as my main pop of colour on the poster, I feel the blue could make people feel “calm or trusting” (Adobe, 2020). Overall, I found by using Canva, my graphic design abilities have improved and my understanding of the basic design principles. As Adobe (2020) states “developing an eye for visuals starts with identifying these basic design principles.” For more information, visit the adobe website at https://www.adobe.com/express/learn/blog/8-basic-design-principles-to-help-you-create-better-graphics.

References

8 basic design principles to help you make Awesome Graphics. (n.d.). Retrieved June 6, 2022, from https://www.adobe.com/express/learn/blog/8-basic-design-principles-to-help-you-create-better-graphics